Post Author: Mic Johnson
We spent a little bit of time talking about what we do for a living and about some of the people we have in common on LinkedIn. That led to a conversation where I explained to him that Blue Gurus trains sales teams how to best utilize LinkedIn.
As we were talking, I told Sam:
“I can’t believe how many people know that their LinkedIn profile is horrible…yet are completely content to do nothing about it. It drives me crazy. I mean, LinkedIn is THE business-to-business professional networking site, and people know that there are other people who look at their profile, but they don’t care.
A bad LinkedIn profile is a disservice to that person, to their company, and to everyone who looks at their profile. It’s almost like I care more about their personal brand than THEY do!”
And after I said that last sentence, I told Sam that it would be the title of my next blog post. So here we are.
There’s NO ACCEPTABLE EXCUSE for any business professional to have a LinkedIn profile that looks like it was done by a 3rd grader. I’m not just saying that because I train people on LinkedIn and work in the world of social media.
It’s just common sense to care about how you present yourself online. Or at least it should be.
I mean, would you apply to a job with a resume that was 20% complete? Of course not. So why are you ok having a LinkedIn profile that’s horrible?
I often tell people:
“Your LinkedIn profile isn’t for YOU. It’s for everyone that comes and looks at your profile!”
If you’re reading this post and know that your LinkedIn profile doesn’t sync up with who you are in real life, then it’s time to STOP making excuses and START caring about your personal brand.
To help get you started on the path to caring about your personal brand on LinkedIn, take a look at some of our more popular LinkedIn posts: