Why Do I Care More About Your Personal Brand On LinkedIn Than You Do?

Post Author: Mic Johnson

I recently had breakfast with Sam Bowlby of the Cornerstone Insurance Group. We were introduced by a mutual acquaintance, and my awesome friend, Melissa Eggleston of Alterra Bank.

We spent a little bit of time talking about what we do for a living and about some of the people we have in common on LinkedIn. That led to a conversation where I explained to him that Blue Gurus trains sales teams how to best utilize LinkedIn.

As we were talking, I told Sam:

“I can’t believe how many people know that their LinkedIn profile is horrible…yet are completely content to do nothing about it. It drives me crazy. I mean, LinkedIn is THE business-to-business professional networking site, and people know that there are other people who look at their profile, but they don’t care.

A bad LinkedIn profile is a disservice to that person, to their company, and to everyone who looks at their profile. It’s almost like I care more about their personal brand than THEY do!”

And after I said that last sentence, I told Sam that it would be the title of my next blog post. So here we are. 

There’s NO ACCEPTABLE EXCUSE for any business professional to have a LinkedIn profile that looks like it was done by a 3rd grader. I’m not just saying that because I train people on LinkedIn and work in the world of social media.

PersonalBrandFAIL It’s just common sense to care about how you present yourself online. Or at least it should be.

I mean, would you apply to a job with a resume that was 20% complete? Of course not. So why are you ok having a LinkedIn profile that’s horrible?

I often tell people:

“Your LinkedIn profile isn’t for YOU. It’s for everyone that comes and looks at your profile!”

If you’re reading this post and know that your LinkedIn profile doesn’t sync up with who you are in real life, then it’s time to STOP making excuses and START caring about your personal brand.

To help get you started on the path to caring about your personal brand on LinkedIn, take a look at some of our more popular LinkedIn posts:

3 Common LinkedIn Profile Mistakes That Make You Look Boring And Lazy

4 Easy Steps To Quickly Improve Your LinkedIn Profile

What Makes A Great Summary On A LinkedIn Profile?

5 Steps To Grow Your LinkedIn Network In Just 15 Minutes A Week

LinkedIn Networking Best Practices

5 Things To Stop Doing Immediately On LinkedIn

10 Signs You’re A Chronic LinkedIn Sufferer

Want To Make Someone’s Day On LinkedIn? Do This. 

2 replies
  1. Cathy Yerges
    Cathy Yerges says:

    Mic, Well said!

    When training professionals on the use of LinkedIn, they often ask me if their colleagues or competitors are also using LinkedIn. My standard reply is “most of them are on LinkedIn, but they are using it poorly.” It becomes frustrating when I actually want to do business with someone I’ve connected to on LinkedIn, but they don’t even have their phone number listed. If they don’t want the business, why are they on LinkedIn?


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