August 11, 2014 / in General Information, LinkedIn / by Mic Johnson
Post Author: Mic Johnson
I recently had breakfast with Sam Bowlby of the Cornerstone Insurance Group. We were introduced by a mutual acquaintance, and my awesome friend, Melissa Eggleston of Alterra Bank.
We spent a little bit of time talking about what we do for a living and about some of the people we have in common on LinkedIn. That led to a conversation where I explained to him that Blue Gurus trains sales teams how to best utilize LinkedIn.
As we were talking, I told Sam:
And after I said that last sentence, I told Sam that it would be the title of my next blog post. So here we are.
There’s NO ACCEPTABLE EXCUSE for any business professional to have a LinkedIn profile that looks like it was done by a 3rd grader. I’m not just saying that because I train people on LinkedIn and work in the world of social media.
It’s just common sense to care about how you present yourself online. Or at least it should be.
I mean, would you apply to a job with a resume that was 20% complete? Of course not. So why are you ok having a LinkedIn profile that’s horrible?
I often tell people:
If you’re reading this post and know that your LinkedIn profile doesn’t sync up with who you are in real life, then it’s time to STOP making excuses and START caring about your personal brand.
To help get you started on the path to caring about your personal brand on LinkedIn, take a look at some of our more popular LinkedIn posts:
3 Common LinkedIn Profile Mistakes That Make You Look Boring And Lazy
4 Easy Steps To Quickly Improve Your LinkedIn Profile
What Makes A Great Summary On A LinkedIn Profile?
5 Steps To Grow Your LinkedIn Network In Just 15 Minutes A Week
LinkedIn Networking Best Practices
5 Things To Stop Doing Immediately On LinkedIn
10 Signs You’re A Chronic LinkedIn Sufferer
Want To Make Someone’s Day On LinkedIn? Do This.
Mic, Well said!
When training professionals on the use of LinkedIn, they often ask me if their colleagues or competitors are also using LinkedIn. My standard reply is “most of them are on LinkedIn, but they are using it poorly.” It becomes frustrating when I actually want to do business with someone I’ve connected to on LinkedIn, but they don’t even have their phone number listed. If they don’t want the business, why are they on LinkedIn?
Thank you, Cathy! I totally agree!
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