Archive for category: Social Media

Hey there, thanks for stopping by. It’s Mic Johnson here, and I wanted to share some thoughts on how I’ve been using social media for years. 

There’s been a lot of talk for years (and especially recently) about the “dangers” of social media and what these tools are doing to people and to the societies of countries across the world.

Is it a debate/discussion worth having? Absolutely.

Does it matter if we’re talking about how children/teens use these tools vs. adults? Absolutely.

Can these tools be used to manipulate people in negative ways? Absolutely.

Are there real concerns and issues that need to be addressed? Absolutely.

Should we all be smarter users/consumers of social media? Absolutely.

Is there a lot of “clickbait” and “fear mongering” going on around social media? Absolutely.

Does that mean that everyone should “get off Facebook” or “delete all of their social media accounts”? Hey, look, it’s up to you. It’s your life and you have to do what you think is best for you. But for me, the answer (at least for now) is NO. And here’s why…

My experience on the whole with social media has been overwhelmingly positive over the nearly 10 years I’ve been using tools like Facebook, Twitter, LinkedIn and Instagram. Those are the ones I use the most.

So when I see all of these headlines about social media ruining peoples’ lives, etc., I wonder why my experience has been the exact opposite. I don’t have some social media success secret sauce (say that five times fast), but if my experience has been overwhelmingly positive, then maybe I can help people by sharing how I’ve used these tools for years.

I Use Social Media Daily.

Let me repeat that. I use social media daily. I don’t let IT use ME.

I dip my toes into the waters of social media networks a few times every day.

I don’t spend hours staring at my feeds and dreaming of a better life. I pop in, take a look around, see what there is to see, and I pop out.

I Use Facebook the Most.

I use Facebook regularly. I’m not alone. As of the fourth quarter of 2017, Facebook had 2.2 BILLION active monthly users.

And yes, I’m acutely aware that Facebook has done some bad things (Mark Zuckerberg will be or has already spoken to Congress by the time you’ll read this.) that I definitely don’t approve of based on what I know so far. And yes, I plan to look into this situation further as more information comes out.

But I have to be honest. Most of my experiences with the network to this point have been positive. And part of that is because of how I choose to live my life…for me, I’m PRO-LIVE-MY-LIFE vs PRO-LIVE-IN-FEAR-EVERY DAY.

90%-95% of what I post on Facebook is positive or has positive intentions. Let me be clear. I’m not doing it for the LIKEs and comments. I’m doing it because maybe it will HELP people…try a new restaurant, help them make a decision in their life, give them a dose of perspective just at the right time, etc.

And, for the record, I’ve heard from countless people that those things have happened because of what I’ve posted. Let me say this again. This isn’t for my ego. This is because it HELPS people. That’s my motivation for the majority of what I post. In fact, that’s my motivation for just about everything I do in life.

How I Use LinkedIn.

I use it to see what people in my business network are up to. I scan my home feed. I’ll read a few posts. I might comment or engage with something that interests me. If there’s an article that I see that can educate me about something I’m interested in, I read it. And I’ll chat with a few people in my network from time to time. It’s a business tool and that’s how I use it.

How I Use Twitter.

I use Twitter predominantly for following sports teams I care about and, yes, I’m completely aware that I can sometimes be irrational about those teams and their coaching staffs. I enjoy seeing what other people are saying or engaging with people to discuss their viewpoints. I also use Twitter to get a lot of the “daily headlines” of what’s going on in the world. And finally, I’ve come across a lot of interesting people on Twitter, so I follow them to learn more. Maybe they can help me…maybe I can help them.

How I Use Instagram.

I don’t use Instagram as much as the other tools above, but I do dip my toes in a few times a week and quickly scroll through pictures. I like the visual nature of Instagram, but I’m a little turned off by the “perfectionism” with which some of the images are manufactured. But hey, to each their own. There’s a lot of cool pictures out there. And a lot of cool people out there.

Social Media Tips/Reminders That Have Worked Well for Me.

A lot of GOOD comes from social media.

Never forget that. It’s all in how you use the tools.

I’ve had someone battling cancer message me saying that a post I shared really helped her. I got tickets to the Final Four in San Antonio through a Facebook friend. My wife and I have become very good friends with a couple and the entire relationship started on Facebook (they’ve also become clients).

I’ve sent countless people to Bob Wasabi Kitchen for sushi, so they get an experience of the best sushi in KC and I’m helping a small local business that does it right. I’ve had countless situations where I’ve run into people who I haven’t seen in awhile and it enhances the in-person meeting because we’ve been following each other’s journeys through social media.

The list goes on and on…

Don’t just post the good stuff.

Recently I saw one of my Facebook friends (and I’ve heard this argument from other people as well) ay that people only post positive stuff on Facebook. First of all, it’s funny that people are complaining about people posting positive stuff. What are we, anti-positive now?

But, again, I’ve seen plenty of people post things about difficult situations in their lives. I recently posted about my grandma passing away and I got a flood of support from people in my network. That feels good. And that’s been my experience over the years…if you share your bad times or difficult times, people will reach out to you to help or encourage you.

If you want to live an authentic life, then being vulnerable is part of the deal, in good times…and in bad.

Overcome the tendency to succumb to irrational fear.

Irrational fear is a part of our daily lives. There’s a lot of fear-mongering going on in articles shared on social networks. Be smart about what you read/share. Do your homework. Is the story true or is it clickbait?

Be a better consumer of what shows up in your feed. And be mindful of anyone or anything who is trying to manipulate you using fear. I’m not saying that some of the fear isn’t natural or even justified, but a lot of it isn’t.

Block/hide ads.

I do it all the time on every social network I use (though it hasn’t come up much on Instagram). As soon as I realize there’s an ad in my feed, I quickly move past it or block/hide it. I rarely, if ever, click on any ads or play games (on Facebook). You shouldn’t either.

Trim the trolls.

Report/block people who are abusive, use hateful language to you/others, or who are predominantly negative. Again, I do this all the time. It only takes a few seconds and it cleans my feed of counter-productive people.

Want to take a break?

If you want to take a break from social media, go for it. When you do, you don’t have to tell everyone you’re doing it. Your friends will be fine. And the social networks will be fine. We’ll be here if you decide to come back and join the fun.

Think twice before you unfriend family and friends.

If you enjoy 90-95% of what you see from certain friends/connections on any social network, don’t unfriend or block them because they post a few things about topics you disagree with. Maybe you “snooze” them for 30 days (Yes, you can do that on Facebook.)

Last time I checked, we’re adults. There’s a reason the saying “Agree to disagree” has been around for decades. We don’t have to agree 100% with everything our friends or families believe/share.

If you’re really bothered by it and the relationship is a significant one for you, here’s an old-school way to deal with it…HAVE A CONVERSATION with them in person or on the phone. If it’s someone you can’t do that with, then take it offline and see if you can find some common ground. If you don’t want to take the time to do that, then agree to disagree and focus on the positive content they share.

Maybe social media is just a magnifying glass.

If seeing someone enjoy/share their life on social media makes you feel worse about yourself, then you should talk to someone about it…that person, a friend, a therapist, whomever.

The issue very well may be less about that person and more about what’s going on in your life. Look, we all have baggage, and that baggage impacts the way we experience things in our life. The happiest people are intentional about working through their baggage.

Social media isn’t the reason for your baggage, though it very well may be a magnifying glass. If that’s the case, talk to someone about it, meditate, ask for help, etc.

In the end, you need to do what works best for you so that you can live as happy and productive life as possible. If social media enhances your life as it has mine, then keep using it. If it doesn’t bring positive energy into your life, then maybe it’s time to evaluate how you use it.

Thanks for taking the time to read this post. I hope it helps you in some small…or big…way. What other ways do you use social media that have been beneficial? Share your comments below.

Post Author: Jason Terry

For those of you that didn’t know, pretty much since the dawn of social media, there’s been an ongoing debate about the return on investment (ROI) of social media for sales and marketing. But before I get into that…

A Little History

Traditional marketers grew up in a world where most things could be measured. You could set up multiple phone numbers for your infomercial so that you knew which markets had the best return and what the best times to air the commercial were.

You could send out a postcard mailer with a coupon code on it that you could change based on where you were sending it to track what neighborhoods had the best response.  You could pick up the phone and cold call a purchased list, hoping for a 3% return.

All of these activities could be measured, and to some degree counted on. For example, if you send 2,500 mailers, you might consistently get around a 2% response. If you cold call 500 people, you might find 1% that would become a customer.

With that data in hand, sales managers and their companies would drive numbers based on volume. It was an exciting time where call centers of hundreds of people would annoy thousands of people at dinnertime with unwanted sales pitches.

Where We Are Today

Social media has given rise to a completely new way to engage customers. People don’t want the hard sell. They never have. They never will.

Today, when someone wants to buy, most search for it on Google and then often make a buying decision based on reviews from COMPLETE STRANGERS! Many buying decisions are made because a friend mentioned a product or service that they love… on Facebook…on Twitter…on Pinterest…on YouTube….and so on.

Don’t get me wrong, some really creative marketing people sold a few million more deodorant sticks after the viral Old Spice commercials (50 million views?!?!?), but it was social media that enabled those videos to go viral.

Why You Shouldn’t Stress the Metrics

The problem I have with trying to measure the effectiveness of social media marketing is that the numbers rarely tell the whole story. And in my personal experience, the numbers don’t even tell half the story.

Let me give you an example. I recently bought a Philips Hue light set. These are WiFi connected light bulbs that let you change their color and brightness from your smartphone. (Yes, I’m a bit of a geek.) The interesting part of the story is that I never received any marketing messages of any kind about the Philips Hue lights.

Here is how I ended up buying them:

1. I saw a Kickstarter campaign for LIFX light bulbs that connect to your WiFi network and change colors. So I signed up.
2. I put a new router in my house and the LIFX bulbs stopped working. So I needed a new solution.
3. I Googled “LIFX alternatives” and found lots of references to the Philips Hue lights.
4. I searched for “Philips Hue Reviews” on YouTube and watched people gush about how great the lights are.
5. I went to Amazon.com to see if they sell them (Duh, of course they do.) and saw that they got 4 out of 5 stars in 889 reviews. One click later, my order was placed.

I didn’t get a coupon, see an ad on TV or receive something in the mail. I didn’t go to my local lighting store to see what options I had. I ended up using Kickstarter, Google, YouTube and Amazon to convince me that I absolutely needed to spend $200 on internet connected lights for my man cave. (And they are awesome.)

And to top it all off, with this blog post, I’ve just become an unpaid salesperson for Philips. I might see that 100 of you click on the link to the Philips Hue website, but I have no idea how many of you will end up buying a Philips Hue lighting system, if any. And who knows if 6 months from now you remember me talking about this and look into a bit more.

The breakdown when measuring happens when a buying decision isn’t made in the moment of the click.

It can provide some value to measure the number of clicks, likes, favorites, etc. just to know what type of content you put out resonates with people. But those numbers aren’t the sole defining metric to your success. Mic provided another great example of the difficulty in measuring ROI in a blog post he wrote awhile back called The #1 Secret To Get Real ROI From Blogging.

If you post a status update on LinkedIn, people might see it, but not click. But for that brief moment you had their attention. Your face. Your relationship. And whatever you posted as your status update. Doing that regularly over time helps keep you top of mind with your network/followers/friends/clients/prospects, whether you’re using LinkedIn, Facebook, YouTube, Twitter, or Pinterest to engage.

So my advice is to not get too caught up in the numbers. Instead, focus on telling your stories consistently, educating people, and growing your audience through trust.

If you do that, the ROI will follow.

As always, thanks for taking the time to read and share this blog post with others. Join the conversation and let us know what you think.