Post written by Jason Terry, Entrepreneur | Social Coach | Web Developer | Scuba Instructor | Guitar Player | Cruise Traveler | Lego Collector
Many people would agree that Banking, Medical and Insurance are verticals that are generally behind the curve when it comes to keeping up with social tools and techniques. There are good and bad reasons for this reality.
A good reason is the fact that these industries have compliance and regulatory issues to pay attention to. They have to be careful what they say in their marketing efforts, or risk being slapped with hefty fines. HIPAA and FINRA are just two of the organizations that dictate what these kinds of companies can say.
The bad reasons are statements like, “I don’t have time.”, “I don’t care what people are having for lunch.”, or “We don’t want our competitors to know who our clients are.” These statements, and so many others that we hear on a regular basis, are an educational issue.
If people understood the importance of being social in their business or practice, they would make time for it.
If they understood that LinkedIn is a fantastic way to stay in touch with peers and not just a place for people to find jobs, they might change their mind about using LinkedIn more often. Read more