We spend time every week talking to clients and prospects about social media. Inevitably when the question comes up “Why does your company want to engage in social media?”, people answer “To get more sales.” Well, yes, of course every business wants that, but if you enter the social media world with that narrow focus, […]

Have you ever sent photos to someone over email without changing the file size? Have you ever received an error message from your email program (or the recipient’s email program) because the email you are sending is too big? Have you ever been impatient while waiting “forever” for photos to upload to Facebook, Kodakgallery, or […]

As social media coaches, we truly enjoy helping our clients learn how to use social media effectively to increase their online presence, brand awareness, and ultimately their bottom line. LinkedIn, Facebook, Twitter and more…we work with those tools every day. But one of the things that makes our job that much more rewarding is when we identify other opportunities to help […]

In business relationships, it’s always beneficial when you can meet face-to-face, however it’s not always possible or practical. Skype is an excellent (and FREE!) solution for this real-world business challenge. So what is Skype? If you have 60 seconds, check out the video on their web site that quickly explains what it is and how it works. But here’s […]

As Jason and I spend time coaching clients and prospects on LinkedIn, the first thing we do is educate them on the steps involved in creating a complete profile. We often refer to this (and all social media infrastructure setup) as “the plumbing” because it’s a necessary step before you can effectively use any social […]

When I first started thinking about a career in Social Media, I found myself spending hours a day for months on Facebook, LinkedIn and Twitter. I couldn’t get enough of it and loved all of the minute-by-minute interaction that was happening right before my eyes. One of the stories that came out of that time […]

    How many of you have ever sent or received a LinkedIn invitation that says “I’d like to add you to my professional network on LinkedIn”? What did you think about it? We can tell you what we think about it….DON’T DO IT! We tend to cringe any time we see the standard default message […]

Hello everyone.  This is Mic Johnson and I am contributing the post for our blog this week.  As we interact with clients, prospects, articles and blogs, the word “FEAR” keeps coming up when talking about the reluctance people and companies have as they figure out how, and when, they will engage in social media. The […]