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Author: Mic Johnson

Updating Your Web Site Is Easier (And More Cost Effective) Than You Might Think: Shapiro & McMullen Case Study

Recently Jason was contacted by Tony Shapiro, owner and Partner at Shapiro & McMullen, P.A., a law firm in Leawood, KS. Tony, like many business owners today, was interested in upgrading his web site. He had a bid from another company, but was referred to Blue Gurus by a friend so he wanted to hear […]

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Do You Want LinkedIn To Work For You? Here’s How.

Do you have a favorite restaurant that you haven’t been to in awhile? Do you have a friend that you’ve been meaning to get together with, but you just haven’t made the time? Do you have a favorite vacation spot that you’ve been dying to get back to, but keep coming up with reasons why […]

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How Can You Use Social Media To Show Customers You Care?

Let me start this post by THANKING YOU for taking a little time out of your day to read the Blue Gurus blog. I can assure you that Jason and I truly appreciate your continued support and encouragement. Ok, now on to the post… I’m going to make an assumption about you. I am willing […]

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Lessons From Las Vegas: Are You Happy With Your LinkedIn Profile?

Recently, I was fortunate enough to have been selected as one of the speakers at the Professional Convention Management Association’s (PCMA) Annual Meeting in Las Vegas, NV (Stay tuned…future blog posts will highlight some of my key takeaways from the experience). This annual event is a gathering of a fabulous group of people and personalities […]

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Why I Think Everyone Should Read “How Social Networking Has Changed Business”

Social media and social networking will continue to impact our lives, both personally and professionally, more and more in the months and years ahead. Since Jason and I live and work in the social media world every single day, we will continue to share what we see and hear as we work with business owners […]

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How To Use The Advanced People Search on LinkedIn

Did you know that LinkedIn has an easy way for you to fine tune your search results, whether you are looking for a specific person, specific company, or just a list of people with a certain title? It’s LinkedIn’s Advanced People Search and it should absolutely, positively be your default method of searching for anything […]

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6 Quick Organizing Tips That Will Save You Time, Money and Pretty Much Change Your Life

One of the personal characteristics listed in the Summary section of my LinkedIn Profile reads as follows: “Organized – My desk, my work, my email inbox, my car, my closet, my home….you name it, it’s organized.” (Help keep me honest and test me on this the next time you see me!) For me, it’s a […]

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What Is A Blog? Why Should You Blog? What Should You Blog?

Every week,  Jason and I are actively engaged with our clients in projects, meetings, coaching sessions, and conversations. Without fail, and primarily because we talk all the time about the enormous benefits for companies that blog, people routinely ask us: *What is a Blog? *Why should I blog? *What should I blog? WHAT IS A […]

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How My Weight Loss Can Help You Flex Your Social Media Muscles

December 27th, 2007 is a day I will never forget. You see, I’ve always been a big guy, but I got my annual physical  in June 2007 and was crushed to find out that, at 36, I had reached the highest weight I’d ever been at in my entire life. So as December 27th, 2007 […]

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