How many of you have ever sent or received a LinkedIn invitation that says “I’d like to add you to my professional network on LinkedIn”?
What did you think about it?
We can tell you what we think about it….DON’T DO IT!
We tend to cringe any time we see the standard default message pop up in our LinkedIn inboxes from someone that wants to connect. In fact, we often joke that the default message might as well be: “Hello. I’m lazy. This invitation isn’t important enough for me to spend the 15-20 seconds it would take to write a personal message telling you who I am, how we know each other, and why I want to connect.”
That said, we understand that there are a lot of people that are new to LinkedIn and are learning the “do’s and dont’s” around using the tool. As we work with clients throughout Kansas City, we’re making sure that people personalize their invitations and stop using the standard default invitation.
Think about it in conversational terms. When you meet someone in person or are talking on the phone, do you use stuffy, boring, impersonal language like “I’d like to add you to my professional network on LinkedIn?”
Of course you don’t! (At least we hope you don’t!)
So, going forward, when sending LinkedIn invitations, do yourself, the Blue Gurus, and the recipient of your invitation a favor: PERSONALIZE IT!
We would love to hear your horror stories, so feel free to comment!
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I have partnered with Blue Gurus on multiple sites and referred many of my own clients to them. They make the whole process simpler, easier, faster and more fun than you would ever imagine. If you need a new website for your business, consider Blue Gurus! Also talk with them about LinkedIn training for your execs and/or sales staff. If anyone can convince people of the value of LinkedIn, these guys can!
Julie Bartels Smith
President at JBSmith Communications, Inc.