We spend time every week talking to clients and prospects about social media. Inevitably when the question comes up “Why does your company want to engage in social media?”, people answer “To get more sales.”
Well, yes, of course every business wants that, but if you enter the social media world with that narrow focus, you are missing out on all of the other things that effective social media execution does for you, your employees, your customers, and your business.
So let’s first take a look at WHAT SOCIAL MEDIA ISN’T and then we’ll take a look at WHAT SOCIAL MEDIA IS.
SOCIAL MEDIA ISN’T…….
SOCIAL MEDIA IS……
There are numerous benefits to social media, but the bottom line is this: If your company commits to a social media strategy that focuses on engaging people and creating consistent, authentic, relevant content, then you will see an increase in sales. It won’t happen overnight…but it will happen.
Business is about relationships. Social media is about relationships.
Put the two together and….well….you get the POINT.
Jason gets his clients and understands how they think - and they love him!
I've had the privilege to work with Jason Terry of Blue Gurus on numerous projects, giving me the opportunity to watch him work masterfully with his clients. As an expert on blogging, LinkedIn training, business storytelling and website construction, he stands alone as the premiere resource.
Jason gets his clients and understands how they think - and they love him! He makes it easy to work with him, going over into the technical arena and bringing back information to his clients in a simple and direct way they can understand -- and somehow makes it fun while doing it. I recommend Jason (and often do!) to anyone who wants to increase or improve their online presence through market-proven content and strategy.
Owner of 20/20 Creative, Inc.