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How to Set Your Email Introductions Up for Success

March 1, 2017 / in How To / by

Post written by Mic Johnson, Blog Coach | LinkedIn Trainer | Website Builder | Rational Optimist | @MJMeetings Cheerleader | #micnuggets | Jayhawk

“I’ll shoot an email introducing the two of you.”

This is a statement that’s said thousands of times a day in business. I did a couple of email introductions recently and it got me thinking about how important it is to set up your email introductions for success.

While there are several ways to accomplish this, a good email introduction should include the following standard components:

  1. A clear email subject line – Keep it simple and make sure it communicates clearly to the recipients what the purpose of the email is.
  2. A quick note to both recipients – Let each person know specifically why you’re making the introduction and why you think it would be good for them to meet. Be conversational. Be personal. Be human. Even throw in a little humor.
  3. Include all relevant contact information – Be sure to include each person’s email address, phone number, website, etc. to make it easy for both parties to do some quick research on each other. Consider adding a link to their LinkedIn Profile (that is, of course, if they have one that doesn’t suck.)
  4. End with an offer to help – Always end your introduction with an offer to help if they need anything else.

Below are two examples of email introductions I recently sent. These are pretty short and to the point. Sometimes, depending on how much time I have, I’ll include even more detail. What do you think?

How do you set your email introductions up for success? Share your ideas in the Comments section below and/or email your own introduction examples to mic@bluegurus.com.


John and Shawn

  1. Taking the time to provide additional context to the introduction starts a new relationship off on the right note. I appreciate the thoughtfulness you put into the process and agree with your points. Thank you! Laura

  2. Mic – I always appreciate a great introduction… and as you know it’s something I do at least a couple of times a week. There are always great connections to be made. Thanks for sharing.


    1. Yes, Shawn, you’re a master at making introductions! Thanks for reading and taking the time to comment. Hope your meeting with John goes well. See you soon.

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