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How to create a link you can send to people when asking for a Google review.

October 4, 2018 / in How To / by


Last week, I talked about the idea that when you help others, they will help you. I also mentioned I would be doing a blog post this week on how to create a Google Business review link that you can send to people… when asking them to give you a Google review.

Leaving a Positive ReviewAbout a month ago, I noticed I had only TWO Google reviews for Blue Gurus. I sent an email to about thirty friends that I’ve done business with for years, asking if they would give me a Google review. The response I got was humbling. They all gave me a 5 star review, and most importantly, they all took the time to give me a review.

I could have made it easier for them.

When I sent my request for Google reviews, I included instructions on where to go to write a review. It’s basically the “create a link from Google Search” method outlined below… but I could have done the work for them. It would have been better to include the direct link in my email. (For an example, here’s the direct link to write a review for Blue Gurus.) But it was NOT obvious how to copy that URL to be able to paste it into my email request. Since then, I’ve learned a couple of ways to get that URL.

To create a Google review link from Google Search:

  1. On your computer, use your browser to search for your business on Google.
  2. Find your business listing and click Write a review.
  3. Copy and paste the URL you see in your address bar (after the review popup appears).

Google Review: Write a Review link on your business page

If these steps don’t work for you, you’ll need to use the PlaceID Lookup Tool instead.

To create a Google review link using the PlaceID Lookup Tool:

  1. Click here to open up the PlaceID Lookup Tool.
  2. Enter your business name in the “Enter a location” field at the top of the map.
  3. Click your business name in the list that appears. (If it doesn’t appear, you probably need to claim your business listing with Google Business.)
  4. Copy your Place ID, which you’ll see beneath your business name. (See the Blue Gurus example below, our Place ID is: ChIJeyRkNjWVwIcRmIeFGEdQBho)
  5. Add your Place ID to the following URL to create your link: https://search.google.com/local/writereview?placeid=<place_id>

If you type “Blue Gurus” into the PlaceID Tool, you will see something like this…

Google Reviews: PlaceID Tool

And the PlaceID URL for Blue Gurus would then be this. (Notice <place_id> has been replaced with the actual Blue Gurus Place ID.)


So there you go!

Now you know how to create a link that takes someone directly to Google to give you a review. There are lots of ways you can send this out… a link on your website, an email, in your email signature, as an update on LinkedIn… use whatever method works best. For me, it’s kind of a big ask, so I sent an email one at a time to the people I was asking to provide a review. I didn’t want to make the mistake of trying to automate the request with an email campaign and a list of email addresses.

Was this helpful? Let me know if you end up using this information to ask for reviews! And if we’ve done business together, send me your review link and I will gladly write a Google review for you.

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