Hello friends! It’s Jason with this week’s blog post.
One of our goals for our blog this year is to tell more real world stories about the work we do. Over the past couple of weeks, I’ve heard some great stories from our clients about things that have happened because we are blogging together.
We’ve been blogging with Durvet for a couple of months now and they are already seeing great results. One of Durvet’s challenges over the years has been that a lot of people in Kansas City don’t know who they are or what they do. (They supply animal healthcare products on a massive scale out of their warehouse in Blue Springs.) Mark Niblo wrote one of the articles in their first month of blogging and somebody from the Kansas City Star saw it on LinkedIn. They contacted Mark to ask more about Durvet and they’ve decided to write a piece about Durvet for the Star.
We’ve been blogging with Straub Construction for over a year. In last month’s blogging session, Ernie Straub mentioned that someone from the Kansas City Business Journal had recently given him a bunch of kudos for their blogging and social media efforts. Their impression was that Straub has really ramped up their presence on social media over the past few months and they’ve been seeing their stories on LinkedIn.
These are just two examples. Who knows what an article in the Star or visibility with the Business Journal might do for Durvet or Straub Construction. What I do know is that it makes conversations happens. It raises awareness. And it happens on a consistent basis.
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