Post written by Mic Johnson, Blog Coach | LinkedIn Trainer | WordPress Web Site Guy | Rational Optimist | Jayhawk | Sushi Lover | Cancer Volunteer
We’ve been blogging at Blue Gurus for nearly 5 years and believe in it so much that we coach and execute blog strategy for companies all across Kansas City.
We routinely have business owners and decision makers asking us about the ROI of blogging. The way we see it, the choice is pretty clear: Do you want to educate people about your company, your people, what you do in the community, the services or products you provide…or don’t you? There’s only one logical answer to that question…and a blog is the perfect solution.
Now I know the title of this post is “The #1 Secret To Get Real ROI From Blogging”, but I’m not going to give you the answer right away. Before I do, I want to share a personal ROI blogging story of my own.
Her name (and the woman in the photo) is Carol Bush. She is a Nurse Navigator and Consultant for the Midwest Cancer Alliance-University of Kansas Cancer Center as well as a Nurse Consultant for Remedy Healthcare Consulting. On March 19, 2013, Carol (who I had never met before) sent me an email with the subject line that said “We Need Help”.
That subject line, and our subsequent interactions, inspired me to write a blog post with that very subject line. You can read it here: We Need Help.
Carol’s email mentioned that she had been reading our blog for over a year (This is your first hint: Blogging is a marathon; not a sprint) and liked our approach. She went on to say that she wanted help with blogging, LinkedIn, and Twitter. Read more