Post Author: Jason Terry
Many of you know that we help companies tell their stories through blogging (and social media updates and email newsletters.) We started doing this back in 2009 before anybody had really heard much about it… before it was “cool”.
We knew early on that sharing stories with trusted relationships strengthens your brand, keeps you top of mind and helps you grow your bottom line. We’ve experienced it personally and love helping our clients experience that same rush.
We’ve had more opportunities this year than ever before and we see more and more companies (finally) sharing their stories through blogging. Some people are acting like its common sense to do blogging as part of their sales and marketing efforts. We don’t have to explain the concept nearly as much as we used to.
As companies mature in their efforts to tell their stories, the natural progression would be to create a blogging team. There are lots of good reasons to do this. You get perspectives from different areas of your organization. It’s a team building activity. It’s a great way to share the burden of creating useful, interesting content on a weekly basis. It fosters better internal communication. And the list goes on and on…
Does your company have a blogging team? Would you like to hear more from Mic and I on this topic in the form of real world stories? Let me know!