Author: Jason Terry
A couple of weeks ago, I was working with Avid Communications (one of our blogging clients) and particularly loved one of the stories they wrote. The title of their blog post is, “three good reasons for writing our own blog posts instead of curating content or hiring ghostwriters.”
Three Good Reasons to Write Your Own Stories (According to Avid Communications)
- It helps us reflect on what we’re doing as a business
- It helps us keep in sync internally
- We want to communicate in our own voice
Re-posting content from other people might be better than nothing. It’s not nearly as engaging as real stories about your people, your company, your clients and your community.
People want to read about what’s going on in your life. The difference you are making. They want to see your passion for supporting a local charity. Or learn that you play guitar in a band. I think the reason for this is that they care about you to some degree, or they wouldn’t be connected to you on social media or doing business with you.
GHOSTWRITER: A ghostwriter is a person who is hired to author books, manuscripts, screenplays, speeches, articles, songs, blog posts, stories, reports, white papers, or other texts that are officially credited to another person.
We’ve seen plenty of companies that outsource their storytelling to ghostwriters. The end product is professional and well written. I think the risk here is team engagement.
The employees on the blog teams at our clients are more engaged because they write the stories themselves. They don’t have to worry too much about form, grammar and flow because we clean that up for them. Once their story is done, they love seeing it on the company blog and often share it with everyone they know, especially friends and family. They’re proud of their work!
Bonus Tip: LinkedIn Headlines
Your LinkedIn profile headline is a great way to start being social with people. What you type in that section shows up in search results and is prominently displayed on your profile. We recommend having not only your current position, but a couple of business things and a couple of personal things you are passionate about separated by the “vertical pipe” symbol. Here’s and example:
Principal of Blue Gurus | Entrepreneur | Web Developer | LinkedIn Trainer | Scuba Diver | Guitar Player | LEGO Collector
Some people can’t find the “vertical pipe” separator symbol on their keyboard… it’s the key above the right-hand Enter key on your keyboard… so hold shift and click that key… Shift+Backslash.
I hope this article was helpful! Let me know what you think in the comments. Also, if you think of someone that would benefit from the original stories we tell every week, please forward this along. Thanks!