The Blue Gurus partnered with Bill Dietrich, Mike Hurd and the rest of the crew of the Downtown Council of Kansas City to develop a new web site and to use social media for more effective communication. Over the past couple of months, we have seen the team at Downtown Council of Kansas City embrace our ideas and together we recently launched a new web site that we are all proud of. Take a look at the before and after pictures and let us know what you think. At the same time that I was working on the web site, Mic was working with everyone to connect to the people that they know and trust on LinkedIn and in less than 3 months, they have connected to hundreds of additional people. We also helped them increase the number of people following them on Facebook to over 500. Blue Gurus continues to publish the weekly news and events for Downtown Council across their LinkedIn accounts, Facebook Fan page, Twitter and WordPress based web site.
This was a fantastic project because the Downtown Council is made up of people that are excited to adopt new ways of communicating and they learn quickly. We taught them at their offices downtown at 9th and Main on a weekly basis so that the entire staff could really understand the tools and technologies that make up a great social media presence.
Some interesting features of their new WordPress based web site include newsletter signup integration with their emfluence based email newsletter platform, an upcoming events widget that pulls the calendar data from a Google Calendar (making it very easy to maintain upcoming events) and a great slideshow component for showcasing the beautiful pictures of downtown Kansas City.
Mic and I love working with people that are eager to learn and we truly enjoyed being a “part of the staff” as we created the social media infrastructure for Downtown Kansas City. We continue to work with the DTC on a weekly basis and are constantly amazed at how much is going on downtown. We are more in the loop because the DTC does such a good job of bringing all of the information into a central location. We recommend you subscribe to their weekly eBlast, or follow the DTC on Facebook to stay informed on all that is going on!