This week, I wanted to help you put your LinkedIn Company Page on your priority list. It doesn’t take long to do, and it really does leave a great first impression for people researching you and your company.
I’m going to walk through each section quickly, with a tip or two along the way. I created an image with the steps in red numbers that you can use to follow along with this guide.
Remember… to edit most of the settings in your LinkedIn Company Page, you click the little blue pencil to the right of the area you are trying to update.
Your cover image is the first opportunity you have to give your viewer a feel for your company. It’s important to have a cover image.
The recommended size for your LinkedIn Page Cover Image is 1,536 pixels wide by 768 pixels tall. You will need an image editor to create an image with these dimensions. If that doesn’t make sense to you… offload this to someone that knows how to work with images.
For some royalty free images to use as a starting point, be sure to check out Pixabay.com.
The company details area two has a few important settings. When you click into this area, you will see a left navigation that has a few sections. Page Info, Buttons, Overview and Locations are probably the four you should click through to make sure you have them filled out.
LinkedIn has recently given you some control over the button that shows up next to the Follow button. I chose to leave mine as “Visit website” but you can also choose: Contact Us, Learn More, Register, and Sign up. You also get to specify the URL that traffic is sent to when this button is clicked.
This is something you should be doing ongoing. Put a reminder on your calendar to do a Company Update at least once or twice a month. You would be surprised how many people see these updates. You can check the Analytics for your page to get a better feel for this… the Analytics link is at the top of the page.
(Note, if you don’t have a ton of people following your company, you might be getting more traction on your personal LinkedIn page. You should be doing updates there regularly as well.)
If it’s been more than a year since you updated your LinkedIn Company page, block 15 minutes on your calendar. This might be one of those things you know you need to do, but it doesn’t get done. So I spent an hour writing this story to help get you started!