Everybody freaked out when cameras were added to cell phones. Nobody wanted to see you holding your phone in the locker room, that’s for sure. Well, it is about to get even more interesting. Pocket video camcorders that record in high definition are available for less than $200 at your local Costco. Prepare yourself. These things are going to be everywhere.
I have owned a Flip UltraHD camcorder for a few months now and I love it. You can quickly capture important moments, plug the device into your computer via USB and upload your video to YouTube. For an example, check out my Labor Day video on the Blue Gurus YouTube channel.
Recently, apple announced that the new line of iPod Nanos would have built in video. These things are going to be compelling with a $179 price tag for the 16 GB version and way more features than the Flip UltraHD. Check out a lot more about these at Mashable.com. I can’t wait to get my hands on one of them.
Here is the point. As social media continues to grow, and the way we connect and interact with each other becomes more permission based and open, video will begin to play an important role. Cost is no longer a real barrier, and with a little practice, you can create compelling “shorts” about you, your company, your products, whatever. I have a client that loved this concept so much that they are giving 10 of the FlipHD cameras away as part of a contest to raise awareness about their products!