Everybody freaked out when cameras were added to cell phones. Nobody wanted to see you holding your phone in the locker room, that’s for sure. Well, it is about to get even more interesting. Pocket video camcorders that record in high definition are available for less than $200 at your local Costco. Prepare yourself. These things are going to be everywhere.
I have owned a Flip UltraHD camcorder for a few months now and I love it. You can quickly capture important moments, plug the device into your computer via USB and upload your video to YouTube. For an example, check out my Labor Day video on the Blue Gurus YouTube channel.
Recently, apple announced that the new line of iPod Nanos would have built in video. These things are going to be compelling with a $179 price tag for the 16 GB version and way more features than the Flip UltraHD. Check out a lot more about these at Mashable.com. I can’t wait to get my hands on one of them.
Here is the point. As social media continues to grow, and the way we connect and interact with each other becomes more permission based and open, video will begin to play an important role. Cost is no longer a real barrier, and with a little practice, you can create compelling “shorts” about you, your company, your products, whatever. I have a client that loved this concept so much that they are giving 10 of the FlipHD cameras away as part of a contest to raise awareness about their products!
From the very beginning, Blue Gurus have been excellent partners in Swope Health Services' quest to build a better presence online.
Blue Gurus are top notch! They were quick and efficient in building our website and have been very responsive when we've requested updates. They also helped us get our blog started and continue to offer us tips and hints for making the most of that platform. Beyond that, they're just good guys and they make working on our website fun.
Vice President, Community Engagement, Development and Outreach at Swope Health