I was having lunch recently with my friend Matt Simpson, who owns Infusion. He was telling me about a mutual friend Phil Poje, that just started a new company here in Kansas City called Tech Orchard. Matt and his team did all the design work and web site and they made sure the site was live well before the launch of the new iPhone 5 that is supposedly happening on October 14th. Phil was the Chief Marketing Officer for Stallard Technologies before starting this venture, so he is very familiar with the business of dealing in used technology gear.
The concept is that Tech Orchard will buy your old iPhone or iPad and send you a check in 3 days or PayPal payment immediately once the condition of your used equipment is verified. I had an old iPhone 3G that has been collecting dust on a shelf for over a year. I was pleasantly surprised to learn that Tech Orchard would give me $105 cash for it if it was in good condition! I filled out the simple form on their web site and got a bubble mailer sent to me in short order. Dropped the old iPhone into the mailer and shipped it off. I got an email confirmation that they had received it the next day and now a check is in the mail for $105. This was about the easiest process I can imagine and I would much rather have cash than a boat anchor.
If you remember in my last blog post, I mentioned that I would be having lunch with Matt and joked about the fact that “people don’t want to know what I had for lunch.” Well, I had a great salad and a cup of steak soup at Nick and Jake’s. It was excellent as always. The point here is that real conversations happen over lunch and often they are stories worth telling. Matt and I talked about a lot of interesting topics, goals for our businesses, trends in social media, the brand development work that Infusion is currently engaged in and more.
The important thing to note, this is yet another example of how simple word of mouth can have a dramatic impact on your business. Matt did the creative work for Phil’s new company. Matt told me about it. I had a need for Phil’s services. I tried the services and liked the result so much that I decided to blog about it. There is a strong chance that 3,000+ people that Mic and I are connected to might hear about Tech Orchard. What if 1% of them tried the service out? That is 30 people. Assuming the average purchase is $105 like mine (and that is on the low end) this could be more than $3,000 of business for Phil. And I am just one person. Phil is going to grow his business successfully by being well connected, telling good stories and delivering on his brand promise that Tech Orchard is the easy way to sell your old iPhone or iPad.
If you have an old iPhone or iPad sitting around, go to www.techorchard.com and trade it in for some cash!