Hello! It has been a while since I wrote a blog article, so I wanted to update you on what is new in the world of Blue Gurus that has been keeping me so busy.
If you prefer to watch instead of read, check out the embedded video blog.
1) BlueGurus.com has a new look! We do this every year, usually in December when things are quieter for the holidays. We update the “theme” every year to show how easy it is to re-brand your website every 3-5 years without having to redo all your content. The content lives in WordPress, and all you have to do is set up and configure a new theme to completely change the look of your site.
2) There is a new Blue Guru on our team… please welcome Melissa Zarda! Yes, she is related to “the” Zardas of Kansas City’s Zarda BBQ. Actually, that is how I met Melissa initially… we were working on the Zarda BBQ WordPress web site together. Since then we have done Spay & Neuter KC together and I am happy to have her on the team. She is a great WordPress web site developer and hit the ground running on multiple projects that we are working on, including a new web site for Mike Pasley and his team at Central Packaging. (The new site is not done yet, but we will put it in our portfolio when it is complete)
3) A recent study shows that LinkedIn is 277% more effective for lead generation than Facebook or Twitter. This is something that we knew in practice for years, but it is nice to see some data to back it up for those of you “metrics” people out there. Follow this link to the article on HubSpot.
4) Hometown Threads Embroidery for embroidering your company logo on just about any fabric, including shirts, briefcases and more.