Let’s step away from technology for a minute and refine the question:
If you answered yes to these kinds of questions, then I would consider your company a social organization. This doesn’t mean you have any idea what you are doing with social media or social marketing, but at least you have the building blocks to build a social media practice within your company.
We have all heard how social can help us grow our business more quickly and efficiently than ever before. We have heard about Dell selling millions of dollars of computers through deals posted via Twitter. Companies doubling their revenue in 12-18 months using LinkedIn and effectively selling through relationships. Groupon crushing a small business with a deal that is so good they can’t meet the demand. Viral YouTube videos of a guy that helped sell a ridiculous amount of after shave for men.
The list of social media success stories is endless. So we all want to “do social media” to reap the rewards. Before your company takes that leap, you might want to consider why and how.
Why do you want to use social in your business?
The logical next step is to figure out how you will use social in your business. Don’t just dive in without giving this some serious thought.
Please don’t set up a Facebook account and a LinkedIn profile and tell everyone you are all over social media. It requires people, training, content and strategy. It also requires an ongoing, long-term commitment to execution.
How are you going to use social in your business?
I encourage you to think about these questions. Be honest with yourself and your employees about social media. Are you using the tools effectively? Do you have the right people in place? Have you provided appropriate training? Do you have a “Don’t Be Stupid” social media policy? Are you following a content strategy? Are you paying attention to the number of connections, likes and followers growing over time? Are you seeing comments or discussions?
The sooner you can answer these questions confidently, the sooner you will be able to answer yes to the question of whether or not you are a social company.