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Blog Series, Part 1: Why We Added Video To Our Web Site [VIDEO]

May 1, 2013 / in General Information, Video / by

Post written by Mic Johnson 
Blogger|LinkedIn Trainer|WordPress Content Guy|Social Coach|Rational Optimist|Jayhawk Fanatic|Cancer Volunteer


Have you seen this video before?

We added it to the home page of our web site recently and are thrilled that we now have a professional video that captures our personalities and passion.

For the next four weeks, we’re going to feature a blog series highlighting the videos we’ve done for our web site. We hope our stories around how it all came together inspire you or your company to start thinking seriously about how video can enhance your online presence and help your business grow.

(P.S.- We’d love to hear what you think about the video. Did we get it right? Suggestions?) 

Why Did We Add A Video To The Home Page Of Our Web Site?

When we work with clients and meet with prospects, people routinely talk about our passion and energy. Those comments are always appreciated and reinforce the fact that we love what we do and believe what we offer helps businesses grow. 

The challenge for us was that in order for you to feel that passion and energy, you had to meet us in person, talk to us on the phone, or maybe you’d feel it if you read our blog articles. 

Unfortunately, if your only interaction with us was through our web site, you didn’t get that same experience.  

I talked to Jason several times over the last year or so about doing video. He did a couple of video blogs and we’ve since talked about mixing in more in the months to come. The conversation soon turned to adding video to our home page to help personalize the experience for people that visited our site.

Who Did We Work With And How Much Time Did It Take?

My brother-in-law, Mike Snell, owns a motion graphics and editing business called Blue Wall Design and has been shooting and editing videos for 20+ years. We started talking about the need for quality, professional and reasonably priced videos for the small and medium sized business community in Kansas City.

We discussed the challenges that many small and medium sized businesses face (always busy, stretched thin, limited budget, etc.) and about how he could put his talents to use for this community. Eventually, all three of us met over lunch and talked about it in more detail. We brainstormed  around our vision for the video on the home page and listened to Mike’s ideas and suggestions. 

We then scheduled a 2-hour session at Mike’s office, shot it in front of a green screen, did several takes to accurately capture the core messages we wanted to get across, and within about a week Mike worked his magic to come up with the video you saw at the beginning of this post. 

Stay Tuned To The Blog In The Coming Weeks…

We went back for another session a few weeks later and shot more videos for our web site that focused on our three core services…Blog Training & Coaching, On-Site WordPress Web Development, and LinkedIn Training.

In our blog posts for the next three weeks, we’re going to feature those videos and dive in a bit deeper on exactly what we do for companies and why it matters. 

 Thanks for reading! We appreciate it!

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