Since the beginning of the year, we have spent several hours updating the Blue Gurus WordPress web site. Because we are work an hour, bill an hour consultants, when we do this work, we aren’t making money. But that’s ok because we believe it is critical for all businesses to work ON the business and not just IN the business.
We started the year by installing a brand new WordPress theme (because it’s relatively easy in WordPress to change the look and feel of your site, we do this every year), and followed that up by starting a portfolio of the web site projects we’ve done for businesses around Kansas City (This page is still being updated. We have several more web site projects to feature and will do so very soon). In addition we went through every single page on our site and reviewed and updated the content.
In fact, we did more than that. You see, we’re coming up on our third year of business in April 2012. As any start-up or small business owner will tell you, things change quickly. You have to be versatile. You have to embrace change. You have to roll with the punches. You have to continue to be creative and remember all of the things that got you into business in the first place.
So we’ve redefined some areas on our site, expanding on what we do and the services we offer. For example, we added a drop-down menu under “What We Do” in our main web site navigation. You’ll now see the following new pages: Overview, On-Site WordPress Web Site Development, LinkedIn Training, and Blogging. There are other things we do (culture change, business process improvement, etc.) but those things usually come later after we’ve spent time getting to know our clients and their pain points.
The point of all of this is simple: Your web site is the gateway to your business. It needs to accurately represent who you are, what you do, and how you can help people and businesses. It needs to be a living, breathing tool that helps your business grow.
We see far too many companies that have grossly outdated web sites, with content that isn’t relevant or interesting, and who built their site and haven’t looked at it or updated it in years. That my friends is a huge mistake…and a horribly bad business practice. You should review your web site every six months…or, at a minimum, once a year.
So take a look at the new Blue Gurus web site. We’d love your feedback and suggestions. And go take a look at your own company web site. Does it need some TLC from you? Do you need to start from scratch and build a new web site that is more modern and functional? If the answer is YES, let us know. We’d be glad to help you get there.