Post by Jason Terry
Did you know that more people use a mobile device to access the internet than a PC or Mac? Do a search on Google for “website traffic from mobile higher than desktop” and you will see about 259 million results with more information.
I did you a favor and grabbed three of my favorites from the first 50 results:
- February 28th, 2014: (CNN)
Mobile apps overtake PC internet usage in U.S.
- July 8th. 2014: (Search Engine Watch)
Mobile now exceeds PC
- August 6th, 2014: (Shopify)
Mobile Now Accounts for 50.3% of all ecommerce traffic
What Does This Mean For You?
The fact that more people use their cell phone or table to access the internet has been missed by many businesses. Pull up ten websites of companies that you do business with… I’d be surprised if more than two or three of them are mobile friendly. You can test their sites as well as your own with the free tool from Google that I link to below. Odds are your site isn’t mobile friendly either.
Potential Penalty in Google Search Results
There are rumors that Google is going to start giving more credit to mobile friendly sites when presenting search engine results. In other words, if your competitor’s website is mobile friendly, it could be listed before yours just because it’s mobile friendly. It hasn’t happened yet, but I think it makes complete sense, especially if the search was done from a mobile device (and Google knows that when it happens.) Read more