Got ya, didn’t I?  I bet you are wondering, “What is THIS? What is it that I should be doing that other businesses are doing? What’s the secret? How will it help me grow my business?” Before I tell you, I’m going to warn you. It’s not sexy. It’s not easy. And it’s not free. […]

How many times have you pulled up the LinkedIn profile for someone you met at a networking event, a prospect, a client, a co-worker or a friend and seen the image below? Why do you think that is? Have those people never done anything memorable in their careers? Have they never impressed someone with their […]

Is Your Company Social? Let’s step away from technology for a minute and refine the question: Do you communicate with your staff about the things your business is working on? (New products offerings, new market segments, new hires) Do you have company events like town halls, summer picnics, movie or bowling outings, volunteering or any […]

I want to tell you a story about a role model of mine and one of the nicest people I’ve ever known…my Grandpa Johnson. Sadly we lost him in March 2008, but as with any great human being, life lessons linger on.  When I was younger, probably 16 or 17 years old, Grandpa Johnson took […]

If I had $1  for all the times people have complained about their networking groups, I could go on vacation for the rest of 2012.  We like to talk about things that have a solid impact on people professionally and personally, and I realized this week that I have never really hit on this topic.  […]

Since the beginning of the year, we have spent several hours updating the Blue Gurus WordPress web site. Because we are work an hour, bill an hour consultants, when we do this work, we aren’t making money. But that’s ok because we believe it is critical for all businesses to work ON the business and […]

Blue Gurus has been in business since April 2009. This is our 146th blog post. We blog once a week and have, with few exceptions, every week since the business started. Outside of a few networking events and occasional speaking opportunities, our blog is our only consistent marketing tool.   We coach our clients to […]

Every quarter, Blue Gurus selects a Kansas City based not-for-profit to help with web, social and content marketing.  We believe that giving back to the community where we live and work is a critical component to a healthy, growing company.  But enough about us… this article is about the not-for-profit that we learned could use […]

A year ago I wrote an an article called “10 Reasons Why Your Business Should Not Be On LinkedIn“. The inspiration for that article came from the fact that I was amazed that part of my day-to-day job involved convincing business owners, especially those in the B2B space, that LinkedIn was a viable tool to […]