The topic of referrals came up in one of my recent peer advisory group discussions. There were basically two methods discussed. A direct referral to a specific person/company, or three options they can choose from. We talked about the pros and cons of each method.
Some companies send three contacts to choose from for liability reasons. When using this method, they are at least narrowing the playing field.
Personally, I do direct referrals. I understand when I do this there’s risk involved. If the people I am connecting start doing business together and things go sideways, some of that comes back to me for making the introduction. Occasionally that does happen, and I use the glue of our relationships to get everybody talking. Things work out more often with good communication.
I hope you’ll check out my video this week about this topic. I used my new Sony ZV-1 camera and Rode Wireless Go 2 microphone to film at Shawnee Mission Park!
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