Author: Mic Johnson, talking about the importance of accountability.
Over the nearly 9 years that Blue Gurus has been helping companies share their stories through blogging, better leverage LinkedIn, and create websites they can be proud of, I’ve come across several instances where organizational accountability issues have occurred.
Here are a couple of real world examples we’ve seen too many times over the years:
We train employees on how to create a great LinkedIn profile and how to better leverage it for sales and content marketing. Companies pay us to do this and give their employees the opportunity to participate in the training.
But sometimes some of the people who went through the training never update their profiles. Even worse, they go back to not using LinkedIn effectively/regularly.
I often joke during the sales process, “Look, if you aren’t going to implement what you’re paying us to teach your employees, then just cut us a check and save all of us the time.”
Obviously it’s said in jest, but I want to get the point across. If you’re paying for us to train your employees on LinkedIn, then it’s important to hold them accountable once the training is complete. I’ve yet to hear a good reason to do otherwise!
We’ve been working with clients for years to help them share their stories and execute a weekly blog strategy. When we start working with a new client, the process is designed to be as simple as possible.
Here’s how it works: We meet with clients monthly to brainstorm ideas and topics. Next, we assign people on the team to write the posts (and they have an ENTIRE MONTH to write those posts). Finally, the content is due when we get back together a month later and repeat the process all over again.
The goal is simple: Give us four rough drafts a month, and we’ll do everything else. We edit, proof, come up with titles, publish the posts to their website, and then share them on their social media accounts.
Even though the process itself is simple, we’ve still had clients who struggle to get four rough drafts written per month. Sure there are legitimate reasons sometimes as life and business get in the way, but a big part of our job is to hold them accountable every month.
I often say “I’m a personal trainer for your blog.” Why? Because most of the companies we work with have told us that they know their blog wouldn’t get done if we weren’t their accountability partner. We don’t drop balls. And our job is to make sure you don’t either.
It’s easy to put it off or not do it when you’re trying to hold yourself accountable. But when we’re showing up every month, and you’re paying us to do what we do, then you’re going to feel more of a responsibility to get it done. That’s just human nature.
But again, I’ve yet to hear a good excuse why companies wouldn’t want to share their stories on a regular basis. How else will people know what you do, how you can help them, what you do in the community, etc?
Do you do a good job of holding yourself accountable or do you need an accountability partner to make sure you do what you say you’re going to do? What other examples do you have of accountability issues? Leave a comment below or drop me an email at firstname.lastname@example.org.
As always, thank you for taking the time to read. We appreciate it!