By Jason Terry, talking about taking a blog post from good to great through pictures. If you can get the meaning of the story just by looking at the pictures, you’re on the right track.
I was recently doing a blog post with a client when an important idea hit me in the face. I wanted to share that experience with you, minus the pain.
This story was about bringing your kids to work day and how the company makes it a really big deal. To see the blog post on Straub Construction’s website, go here.
The first thing you will notice is the featured image. It has ten employees and eleven kids. Imagine what it took to herd so many cats against a wall for this shot. Ernie Straub is flanked by his work family and their kids. That must have been a really cool moment.
I chose to use this as the featured image for the story because it captured the emotion and scope of the moment. Sure, there were lots of other great pictures to choose from, but this simple photo against the wall in their offices just felt right.
Next is a drone shot in the parking lot. It’s a really interesting picture because of the perspective. And it’s just different to see what your taking a photo of from 40 feet in the air.
Back into the office for an estimating exercise. The joy on Hannah’s face and Ernie apparently being attacked from all sides by the kids made me smile.
Next, they took the kids to a job site to show them a construction project in process. The first thing that hit me when I saw these pictures is, “wow. They really do take this seriously.” Imagine the planning it took to make this happen. And I’m sure the kids LOVED it. I don’t know of another company in town that goes this far for Bring Your Kids to Work Day. Do you? And I ask that question seriously, because if you work for a company like that, I want to know about it!
Finally, the kids got to build their very own washers game, and spray paint the washers a custom color. At the end of an awesome day, they get to take home something they helped build, an ongoing reminder of what a great day it was.
I’ve written hundreds of blog posts over the past ten years. And I’ve helped clients publish hundreds more. It’s rare to see the pictures tell the story like they did in this particular blog post. Kudos to Matthew Straub for pulling all of these images together, including piloting the drone for the overhead shot. (You can see him in the right side of the picture with his head down over the controller… :)
I am going to renew my focus on capturing images for my stories. If you’re involved in telling stories for your company or organization, I hope you will too!