As Jason and I spend time coaching clients and prospects on LinkedIn, the first thing we do is educate them on the steps involved in creating a complete profile. We often refer to this (and all social media infrastructure setup) as “the plumbing” because it’s a necessary step before you can effectively use any social […]

    How many of you have ever sent or received a LinkedIn invitation that says “I’d like to add you to my professional network on LinkedIn”? What did you think about it? We can tell you what we think about it….DON’T DO IT! We tend to cringe any time we see the standard default message […]

There is often confusion around how to give/receive recommendations on LinkedIn.  Let me start off by saying that recommendations are an important part of your LinkedIn profile.  They establish trust and respect among peers when done properly.  Bottom line is that if I know 4 or 5 of the people that have recommended you, and […]

In the past 6 weeks I have given quite a few seminars to business owners and their salesforces. We cover how to effectively leverage LinkedIn for sales, prospecting and strengthening existing relationships. The feedback has been tremendous. I am helping people be more effective with the networks they already have in place. It also helps […]