Post written by Mic Johnson, Blogger | LinkedIn Trainer | WordPress Content Guy | Social Coach | Rational Optimist | Jayhawk Fanatic | Cancer Volunteer
We continue to see more and more companies in Kansas City finally getting on the content marketing bandwagon.
It’s been a slow process for so many to get the ball rolling in this area. Some of that is because of the recession that we’ve been going through. Some of it is fear of the unknown. Some of it is fear about doing something outside of their comfort zone. Some of it is a fear of writing. Some of it is they simply don’t know where to start. And some of it is (sorry, truth hurts) that they are too lazy to start. When we start working with a company to help kick off their blog strategy, one question that always comes up is…
How Long Should Our Blog Posts Be?
It’s a GREAT question that, not surprisingly, doesn’t have an easy answer. But it’s not that difficult of an answer either. Read more