One of the features of this site I love so much is the use of video. David Strickland is a professional photographer and enjoys creating videos. So the videos you see around the site are movies that he created and uploaded to YouTube for embedding in the site.
The initial project to build this website took three web development days, and we have been enhancing it together over the last two years with regular content update web development sessions.
Another cool feature of their site is the integration of LiveChat. They have people on staff that are available to take questions live during normal business hours.