July 6, 2026 / in How To, Information Technology / by Jason Terry

Hello friends! Over the past month or so I’ve gotten even deeper into my use of AI. I’ve started sharing what I’m learning with clients and there are a couple of nuggets that keep popping up that I wanted to share with you today.
One thing I know… many people are a bit scared to try AI tools. Some think that they’re too complicated. Others think that they will mess things up and lose data. The good news is that you can try a few things, while keeping good guard rails in place, to experience how an AI tool like Claude can make your life so much easier. All you have to do is try… and if you do, you will be amazed at what is possible.
On the other hand, I should also share that I have plenty of clients who are actively using AI tools to improve how they do business. They are bringing these capabilities into our working sessions together. Awesome.
You’ve probably heard of ChatGPT – it gets most of the press. But I use Claude, made by a company called Anthropic, and I recommend it to clients for a simple reason: it tends to be more conversational, more careful with facts, and just easier to work with for everyday business tasks. It’s not about which one is “best” – they’re all improving rapidly – it’s about finding one that clicks for you and building a habit around it. Claude clicked for me.
If you’re curious about how Claude compares to other tools, this straightforward breakdown from PCMag is a good starting point without getting too technical.
The simplest way to start using Claude is to visit claude.ai and start typing – no technical knowledge needed.
Here’s the quick path: Go to claude.ai and create a free account (all you need is an email address). Type what you need in plain conversational English as if you’re asking a knowledgeable friend. That’s it.
A few tips for someone just starting out:
A few prompt ideas to get you going on day one:
None of those require any technical skill. They’re just conversations.
The free plan is genuinely useful for everyday tasks. The Claude Pro plan ($20/month) gives you more usage, access to more powerful models, and features like Projects (which let you organize ongoing work by client or topic) and extended context for longer documents.
For someone brand new, start free. Use it for a week. If you find yourself bumping into limits or wanting to do more, the upgrade is a no-brainer. I make up that $20 every single day.
If you’re still struggling with where to even begin, my favorite prompt to suggest for new users is this: “What kinds of things can you help me with?” You’ll get a list of ideas from Claude, and hopefully one will grab your attention.
Keep in mind – a mistake many people make when using AI tools is trying to come up with a complicated prompt. That really isn’t necessary. You don’t have to be a technical person AT ALL.
People have learned over the years how to ask Google for help – type in a question, get a list of results, refine and try again. Claude is different on a fundamental level. As you chat with it, the results take into account the whole conversation. Let me show you with a simple example.
My first prompt: “Create a list of the top five website resources I could read for travel tips.” I hit enter and got a solid list — but no clickable links. So my next prompt was: “Please update this list with URLs I can click on.” Done. Then: “Now add one image from each resource to the list.” And it did that too.
Notice that everything in that example uses simple, plain-English prompts. It’s like talking to a friend who knows everything about travel and is happy to keep refining their answer until it’s exactly what you need. That’s how Claude works.
Here’s a quick list of things I’ve personally used Claude for, roughly in order from simple to more involved:
A few more business use cases worth mentioning – because I see these come up constantly with KC business owners:
In my experience, the biggest challenge for people adopting a new technology is forming the habit. Most of us are used to heading to Google or YouTube when we need answers. Now that I’ve gotten more proficient with Claude, I usually start there instead.
Building that habit takes a little time and intention – but it is absolutely worth it. I’m saving countless hours every month. And the $20/month Pro upgrade was a no-brainer. I make that back every single day.
If you want to go deeper, here are a few resources I’d recommend:
Claude is having a profound impact on my life personally and professionally. And I hear the same from a lot of people in our KC business community. So please don’t miss this opportunity. Start with something simple. Work on making it a habit. And you will be amazed at how much you learn, how much time you save, and how shockingly capable Claude really is.
And guess who edited this blog for me? :)
One other great use (IF linked to your email): “Summarize my email inbox and prioritize action items.”
This proved very useful when returning from vacation!
Thanks Ken!!!