Your Website Will Go Down
It is a fact that your website will go down at some point every year. Do you know how often that happens? Think about the consequences of your website being down… a prospective client might pick that exact moment to go to your site. Error page. Ugh. A business friend might be trying to find information about your products or services to forward on to their referral. No dice, it’s down. Your social media posts that link to your blog article don’t work. Your visitor might be thinking, “Are they a trustworthy company if they can’t keep their own website running?” None of it is good, and most companies have no idea when or how often this happens.
Pingdom.com is the Answer
If you have never heard of pingdom.com, you should check it out right now. It is an excellent web service that will monitor your web site for you 24/7. Pingdom will send you an email (or SMS text message if you prefer) when your site is down. Sign up for a free account by clicking the FREE SIGNUP in the lower right hand corner of the site. With a free account, you can monitor a single URL. I recommend you monitor the home page of your site. You can also set up how often Pingdom should check that URL (every 15 minutes is probably a good starting point.)