Post author: Mic Johnson We’ve been helping companies execute their weekly blog strategy for the better part of the seven years we’ve been in business and four things generally happen when we engage a new client and their team in the process: 1. Initially, people have fear and anxiety about writing. I certainly understand why […]
Post Author: Mic Johnson I want to take a few minutes to share a personal story with you that absolutely blew my mind. Not long ago, my wife Missy and I invited my good friend (and one of the most awesome people I know) Brad Douglas and his wife Barbara over for dinner. We wanted to, in a personal […]
Written by Jason Terry I’m writing this on a Monday, the day after Valentine’s day. And I was thinking about you. Yes you. You’re my friend, or my client, or a family member, or my wife. You’re someone who cares about Mic and me and you want to see us succeed. I can’t thank you […]
Over the past few months, I’ve noticed a significant increase in companies receiving legal nastygrams for using copyrighted images on their websites. These notices have been requests for payment anywhere from $800 to $1,200 for a single image. So what should you do to avoid copyright infringement? We ask our clients to use photos that […]
Post author: Jason Terry As you tell stories through blogging, you’ll find yourself thinking about the topics or types of stories you should be sharing. I like to call these topics content buckets. These buckets might include staff profiles, client success stories, community involvement, project updates, company awards and more. You can use these buckets […]
Post author: Mic Johnson Jason wrote a great post recently about what we’ve learned by helping companies create blogging teams. I wanted to piggyback on that with a concept I’ve shared with every single one of my clients over the years. I call it… #ThinkLikeABlogger Let me explain… Every month we meet with our clients to brainstorm […]
Post Author: Jason Terry Many of you know that we help companies tell their stories through blogging (and social media updates and email newsletters.) We started doing this back in 2009 before anybody had really heard much about it… before it was “cool”. We knew early on that sharing stories with trusted relationships strengthens your […]
Post author: Jason Terry Hello friends! I had a conversation recently with a business friend of mine. He wanted to know if his blogging efforts were working. I will start with what I think is the answer, and then do a test to try and prove my point. The Answer The answer to whether or not […]
Post author: Jason Terry Ok, I can’t believe it’s June already. Where did May go? I was sitting down to write this week’s blog post and realized I didn’t have an amazing, interesting, earth-shattering story to tell. Not having something to talk about is actually fairly rare for me… there’s usually a lot going on […]