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Category: Video
New Website, New Staff and More! [VIDEO]
01 February 2012
0 Comments
Hello! It has been a while since I wrote a blog article, so I wanted to update you on what is new in the world of Blue Gurus that has been keeping me so busy.
If you prefer to watch instead of read, check out the embedded video blog.
1) BlueGurus.com has a new look! We do this every year, usually in December when things are quieter for the holidays. We update the “theme” every year to show how easy it is to re-brand your website every 3-5 years without having to redo all your content. The content lives in WordPress, and all you have to do is set up and configure a new theme to completely change the look of your site.
2) There is a new Blue Guru on our team… please welcome Melissa Zarda! Yes, she is related to “the” Zardas of Kansas City’s Zarda BBQ. Actually, that is how I met Melissa initially… we were working on the Zarda BBQ WordPress web site together. Since then we have done Spay & Neuter KC together and I am happy to have her on the team. She is a great WordPress web site developer and hit the ground running on multiple projects that we are working on, including a new web site for Mike Pasley and his team at Central Packaging. (The new site is not done yet, but we will put it in our portfolio when it is complete)
3) A recent study shows that LinkedIn is 277% more effective for lead generation than Facebook or Twitter. This is something that we knew in practice for years, but it is nice to see some data to back it up for those of you “metrics” people out there. Follow this link to the article on HubSpot.
4) Hometown Threads Embroidery for embroidering your company logo on just about any fabric, including shirts, briefcases and more.
Video Used More In 2012: Check Out Jason’s First Effort!
27 December 2011
2 Comments
Part of what Jason and I do every day in our roles as Social Media Coaches is consuming information. Not only do we like to, but we HAVE to because the world of social media changes at an unbelievably fast pace.
New social media platforms are popping up every day (Google+, Pinterest, etc.) and it’s our job to determine which of these may “stick” (and have the potential for adding value to our clients) and which are just platforms that superusers get excited about because they provide competition to “the Big 3″…Facebook, Twitter and LinkedIn.
One thing I have believed for awhile now is that video is going to continue to grow in popularity. Many of you may know already that YouTube is the #2 ranked search engine (behind Google, which, not so ironically, owns YouTube).
We’ve seen numerous articles and videos over the last 2-3 years that have been predicting the increased use of video and some larger companies/brands have already done it (Does the Old Spice guy ring a bell?). We believe that 2012 is the year when video will play a larger role in the content marketing strategies of companies…both large and small.
I’ve talked to Jason about this numerous times over the last year and so he dove in and made this short video below. Take a look and let us know what you think. You are going to see a lot more video from Blue Gurus in 2012 and we’re excited to share our thoughts and expertise in a more “live” setting.
If you have trouble viewing the video, click this link.
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