Post written by Mic Johnson, Blogger | LinkedIn Trainer | WordPress Content Guy | Social Coach | Rational Optimist | Jayhawk Fanatic | Cancer Volunteer
I got the email below recently from Kathleen Cussen, VP of Sales, at Hangers Cleaners. My wife Missy and I have been customers of theirs for years. I first heard about them in 2006 when I was a Chamber Champion with Keri Abell for the Greater Kansas City Chamber of Commerce.
I also met with owner and all-around-great-guy Joe Runyan over lunch a few years ago when I was in a career transition and was looking for my next gig…which, ironically, ended up being Blue Gurus!
“Good morning. I am writing to you today to ask a favor. Joe and I want our most loyal customers, like you, to do a video testimonial. We will use this video on our website, in-store T.V. monitors, Facebook, You Tube, print ad’s, etc…(so comb your hair!).
If you could create the video with your webcam, or flip-cam and send it back to us as an attachment via email that would be great! If you need help creating the video, we are more than happy to come to you, or invite you here to capture the video.
All we want to know is, why you use/LOVE Hangers Cleaners? Let me know if you are interested and/or would like us to capture your testimonial. We would like to have the video by mid February. Thanks for your consideration!”
Mic Recommends Hangers Cleaners
Here’s my 1-minute video recommendation for Hangers Cleaners. If you can’t see it, click HERE.
So What Can You And Your Business Learn From This?
1. It’s ok to ask your customers for help once in awhile.
You might be surprised how willing they are to give back to you. Just think about this example. Not only did I record a video for Hangers Cleaners, but I wrote this blog article and shared it with our entire network!
2. Sometimes inspiration comes when you least expect it.
I’ve personally been wanting to do video for the Blue Gurus blog for a long time.
For some reason, I was never quite as inspired to do it for our own blog. Then I get the email from Hangers Cleaners and what do I do? I jumped right on it.
Rest assured, you will get more video from me and Jason in 2013!
3. Helping people just feels good. Do it daily.
The difference in this situation is that I took the time to help Joe, Keri, and Kathleen. I can’t help but wonder how many other people they asked saw the email, deleted it, or didn’t even read it.
I’m making a conscious effort, call it a New Year’s Resolution For Life, to be more aware of the opportunity to help people more than ever. That may be buying a lunch. That may be sending a note. That may be picking up the phone and catching up. That may be a host of a million other things that any of us can do every single day to make another person feel good, inspire them, give them hope, or just make their day.
What did you think of this story? I want to know. I want your ideas. I want your input. And I’m not a mind reader. Well, I am, but I don’t market that service.
As always, thanks for reading!