I knew I was going to work with Mic after a long conversation at the Blue Moose Bar & Grill in Prairie Village a few years ago. (A lot of blue going on around here, must be fate.) We talked about business. We talked about life. And there were so many things we agreed on, especially not settling for status quo. It was an invigorating conversation and I saw potential in Mic that he hadn’t yet realized about himself.
I remember when Mic started working with me that he had some Big Questions:
1) I have never done consulting and I am completely switching careers… will people listen to me?
2) I don’t want to be an annoying, pesky sales guy… will I be able to sell?
3) Can we make this work for me financially?
Mic genuinely cares about people and helping them get to “happy.” Sure, we help people with web and social, but Mic invests in the people he works with on a personal level. I have seen so many cases where Mic has helped a client through a hard personal time that really has nothing to do with our professional relationship with their company. I saw this in him when we first met and knew it would allow him to become a great consultant.
Mic asks a lot of questions. He even warned me about this early on. He told me that he would ask a lot of questions, but once he got it, he wouldn’t forget it. That has been true 99% of the time except when it comes to the Google Chrome Browser. (Inside joke about editing content in WordPress) Seriously though, once he understands something, he runs with it and usually ends up making it better. That ability is a core part of being a consultant and can’t be taught.
Post written by Mic Johnson, Blog Coach | LinkedIn Trainer | WordPress Web Site Guy | Rational Optimist | Jayhawk | Sushi Lover | Cancer Volunteer
Every once in a while, I sit down to write our weekly blog post with WAY too many things on my mind. When this happens, I pick the top few items and go with it!
It’s time for the Blue Gurus EOY review and planning session. Mic and I get together and talk about what worked and what didn’t. It’s a great time to refocus on what is most important to the business moving forward in 2014.
This year, we are kicking the meeting off on Friday with lunch at what has quickly become our our favorite restaurant and satellite office… SUSHI TRAIN at Sakura on 75th and Nieman.
Last year, the most important thing that came out of our planning meeting was that we needed to focus on blogging retainers. We had seen so many clients struggling to keep their stories flowing week after week, and we knew we could help them make a real difference in their business in both revenue and company culture.
In 2013, that goal has proven to be a game changer. It’s a recurring revenue model for Blue Gurus and allows us to really partner with our clients, invest in them, build stronger relationships, and make a real difference.
How do you handle year end reviews and goal planning for next year? Any great tips? My best tip is to write the goals down. It’s weird how much more likely I am to achieve a goal when I’ve written it down.
Branding and marketing strategies fascinate me. I love commercials that make me laugh out loud… especially the KMart commercial about “shipping your pants.“ And I’m always thinking about new business ideas. You know, that thing that just makes sense and you think someone else MUST have already created it? On to the new product idea…
Happy Thanksgiving to you and your family! We appreciate you so much, regardless of how we are connected. Friends, family, clients, peers, referral partners, vendors and more… lots ‘o love.
It has been a great year and it wouldn’t have been possible without all of the people that believe in us and cheer for us.
If you are traveling this week, be sure to have back up plans in case of airport closures on the east coast and other delays based on weather. (More info on that here.)
In the spirit of giving, I wanted to share a conversation I recently had with Theresa at Marian Hope, one of our web and social clients. They are a 501(c)(3) not for profit and were asking me which Adobe software they should purchase for working with images.
I started talking about how much the Adobe Suites cost (hundreds of dollars before Adobe came out with Creative Cloud licensing) and then remembered that they were probably a not-for-profit that would qualify for Tech Soup!